The TRENDFACTORY MUNICH (formerly known as INHORGENTA FORUM) is the heart of Hall C2. With its varied seminar program at INHORGENTA MUNICH it presents the trends of tomorrow and beyond and offers a stage for top speakers from all over the world. In conferences, lectures and panel discussions you will learn how the jewelry and watch industry will change in the future. A place that encourages discussion and networking.

Highlight speaker TRENDFACTORY MUNICH - Storytelling & Sustainability

Benjamin Guttery, is known as “@ThirdCoastGems” across multiple social media platforms, a reference to his home state of Texas. As a Brand Advocate, he spotlights emerging & established designers alike and the boutiques that partner with them, through his contagious passion for jewelry and colored jewels. With his knowledge from being a Gemological Institute of America Graduate Gemologist and Accredited Jewlery Professional, he also help consumers understand more about the trade, colored gemstones, and designer jewlery. JCK, INSTORE, and INDESIGN magazines have recognized and featured him on several occasions throughout his career.

He has also served on INSTORE magazine's Style Council and as a Judge for their "America's Coolest Stores" issue. Follow him on Instagram at @ThirdCoastGems to see his travels nationwide and beyond to seek out the best in fine designer jewelry and gemstones.

Anka has a background in Finance. She brings over 15 years of experience in accelerated delivery of consumer-focused technology, strategy, innovation, and multichannel digital transformation. An entrepreneur who has successfully built and exited her own startup, Anka combines her experience as strategy consultant, corporate finance professional, start-up founder, and product manager to bring additional depth in developing and delivering customer-qualified visions for the long-term.

A driving force behind creating the ecosystem for digitizing and transferring assets on the blockchain and other DLT solutions as well as developing fintech infrastructure and payment solutions for the financial services and e-commerce industry. Anka is Product Lead EMEA at Everledger. She’s passionate about blockchain technology revolutionizing traditional business, from improving supply chain efficiency to creating new business models and addressing challenges to ensure transparency, sustainability, and traceability at every step.

Highlight speaker TRENDFACTORY MUNICH - The Future is now

Rachael is a freelance jewellery journalist and regular contributor to a wealth of titles across the globe, including The Financial Times, Condé Nast publications, Retail Jeweller and Rapaport. She was the founding editor of Professional Jeweller and WatchPro magazines, launching the titles on behalf of a global publisher in 2010.

In 2018, Rachael co-founded The Jewellery Cut. It is a platform that supports and exposes independent jewellery designers through engaging editorial, sparkling social posts and live events, including a bi-annual jewellery showcase during London Fashion Week. Since its launch, The Jewellery Cut has been named as one of the top six jewellery Instagram accounts to follow by The New York Times, has been selected to be part of the Mayor of London’s business growth scheme London & Partners, and was shortlisted for awards at both the UK Jewellery Awards and the NAJ Awards.

In 2020, it was announced that Rachael had joined the board of The Women’s Jewellery Network as creative director. In this role. she will help to shape the rapidly growing global organisation set up to promote women’s interests in the jewellery industry.

Carmelo Zappulla, Italian-born architect (1978), is founder and managing director of the Barcelona-based architecture studio External Reference, which develops international work at different scales: exhibition spaces, architecture, urban, interior and product design.

Graduated with honours and special mention from the University of Palermo, and with a PhD (European Mention) with honours from the Universitat Politècnica de Catalunya, Zappulla, always interested in research linked to new technologies and materials, has in recent years adopted for his studio a "cradle to cradle" approach, where architecture is composed of elements compatible with a circular economy and which allow for their complete reuse.

At the helm of External Reference, the architect has developed his interest in innovation applied to design using the latest computational and parametric tools. His research into geometric patterns and complex morphologies has allowed him to explore new formal repertoires and constructive solutions in the world of digital fabrication that have been applied in the academy and in the numerous innovative projects carried out in more than 15 years of the studio's activity. The firm, thanks to the dedication of its founder, has built an extensive network of collaboration with international professionals, which allows it to promote the integration of craftsmanship and advanced digital technologies, all over the world.

Chantal Matar is a multidisciplinary Architect and Generative Designer that works at the intersection of mixed media and architecture.

Since graduating, Chantal has worked with various international architecture firms, such as Zaha Hadid Architects and Bernard Khoury Architects.

Her Generative Design Agenda is highly influenced by art, geology, media, cinema, and music. Chantal has been teaching at various institutes, such as UCL the Bartlett School Of Architecture, DesignMorphine, and Middle East Architecture Lab since 2020.

She has recently participated in international exhibitions such as Galerie Fractal in Paris and the Venice Biennale, Italian Pavillion.

Blending her long experience in architectural design and knowledge of digital tools, Chantal aims her exploration at alien landscapes, linear formations, and digital strata that lie on the threshold of spatial chaos and structural continuum.

Anant has spent the last 14 years leading Matter Of Form — a Brand & Experience Design Consultancy who partner with timeless luxury brands, including Aman, Belmond, Breitling, Vashi & Diageo.

A futurist and innovation enthusiast, Anant is a driving force in MOF’s dynamic thought leadership catalogue. Exploring the latest in cultural trends, tech developments and human behaviours through dedicated reports, interviews and MOF’s tongue-in-cheek podcast, What The Luxe — designed to challenge convention and catalyse meaningful conversations amongst industry leaders.

Get an insight into the very latest innovative ideas well as into new trends in the industry. Plus, make the most of interesting networking opportunities, where you will have the chance to meet colleagues, experts and designers from all around the world.