TRENDFACTORY London: INHORGENTA continues to build bridges between the British and international jewelry and watch industries

Munich/London – INHORGENTA, Europe's leading platform for jewelry, watches and gemstones, hosted its TRENDFACTORY format at the famous Goldsmith's Hall in the British capital on October 1. After a successful start to the international event in Paris in April, the bridge between the British jewelry and watch industry and the flourishing international platform from Munich has now been further expanded.

Opportunities for British companies at INHORGENTA

TRENDFACTORY London brought together UK exhibitors, retailers and key industry experts to promote cross-border connections and highlight the opportunities for UK businesses at INHORGENTA.

“Our second international TRENDFACTORY event this year was a great success. Over 50 participants took advantage of the exciting presentations, talks and panel discussions as well as the numerous networking opportunities. I would like to thank our partners from the UK and Germany for their support. I look forward to seeing many of them again at the next INHORGENTA from February 21 to 24, 2025,” said Stefanie Maendlein, Exhibition Director of INHORGENTA.

The event began with a networking breakfast, followed by a presentation by Dr. Guido Grohmann on the German watch and jewelry market and a comparison with the British market. The latest trends and developments in the tastes of German consumers were also highlighted. His conclusion: “Although the UK and German markets differ slightly in size and taste, jewelers and manufacturers face the same or similar challenges. It was very interesting to explore and discuss these issues together during the event.”

Stefanie Maendlein, then explained INHORGENTA's initiatives and future plans and encouraged exhibitors and retailers from the UK to participate. In “The Art of Colour - Balancing Heritage with New Directions and Collaborations”, Sarah Fabergé and Edward Johnson showed how the Fabergé jewelry company was successfully revived by Gemfields and how the brand is being nurtured through various collaborations.

Stephen Webster captivated attendees with very personal insights into his eponymous company with his presentation “What Doesn't Kill You Makes You Stronger”. The event concluded with a talk by Shohista Turdiyeva, founder of jewellerypursuer.com, on the future of social media in the jewelry industry and a panel discussion moderated by David Brough with Judith Lockwood, William Cheshire, Alex Davis and Jayant Raniga on the future of the British jewelry and watch trade.

Ben Massey, CEO of The National Association of Jewellers, said that “It was both enlightening and reassuring to see the comparisons between Germany and the UK, both in market and trend analysis. The topic of collaboration was also a crucial take away from the event. INHORGENTA has a proud history, and you see the edits Stefanie and the event team are making to continue the growth and experience of the show for all attendees. We appreciate the opportunity to learn more and look forward to developing the relationship with both the Associations in Germany and the INHORGENTA team”.