TRENDFACTORY goes digital: Inspiration for French brands and designers on the road to INHORGENTA 2027

For the first time, INHORGENTA is expanding its established knowledge and networking platform TRENDFACTORY with a digital format, inviting French brands and designers to a compact online session featuring renowned industry experts.

“France is one of Europe’s most creative jewelry and watch markets. For designers, jewelry artists, silversmiths, goldsmiths and independent manufacturers, INHORGENTA offers an international platform to present their work to a qualified trade audience from retail and industry,” says Stefanie Maendlein, Exhibition Director of INHORGENTA.

The digital TRENDFACTORY offers interested brands and exhibitors a concise introduction to INHORGENTA 2027, while also sharing valuable experience and practical recommendations for a successful trade fair presence.

The session will open with an introduction to the program by Stefanie Maendlein and Muriel Piaser, Global Business Development & Fashion Consulting.

Anja Heiden, CEO Jewelry Division at WEMPE, will explore current trends and market developments: “The jewelry and watch market is undergoing profound change, creating new opportunities and challenges. In my presentation, I will highlight the developments shaping the market and the style and design trends that will define the future”.

Katerina Perez, Founder & Editor-in-Chief, will explain how brands and designers can strengthen their trade fair presence through targeted social media strategies: “This session is designed for jewellers who want to turn Instagram into a real traffic-driving tool.”

Claire Henimann, International Director of Francéclat, the French industry organization for jewelry, watches and tableware, will explain how companies are supported on their way to INHORGENTA and in their international market entry.

Designer Salima Thakker will share personal insights from her experience as an exhibitor and highlight the importance of INHORGENTA as a platform for independent brands in the European context.

To close the session, Stefanie Maendlein will summarize the key benefits of participating in INHORGENTA.

Registration is free of charge and can be made by email to Patricia Muller: patricia.muller@promessa.com

Program

10:00–10:05 Welcome and Introduction
Stefanie Maendlein, Exhibition Director INHORGENTA
Muriel Piaser, Global Business Development & Fashion Consulting

10:05–10:15 Jewelry Trends & Market Insights
Anja Heiden, CEO Jewelry Division WEMPE

10:15–10:25 Social Media Strategies to Elevate Your INHORGENTA Participation
Katerina Perez, Founder & Editor-in-Chief

10:25–10:35 How Francéclat Supports Your INHORGENTA Journey
Claire Henimann, International Director Francéclat

10:35–10:45 INHORGENTA Experience
Salima Thakker, Designer

10:45–11:00 Exhibiting at INHORGENTA: Your Benefits
Stefanie Maendlein, Exhibition Director INHORGENTA