July 24, 2023
INHORGENTA is positioning itself for a future-proof transformation with fresh concepts. Europe's leading platform for jewelry, watches and gemstones is experiencing a powerful and inspiring trading-up on its 50th anniversary in 2024. Part of this transformation is a new hall structure, fostering synergies and creating space for growth. Additionally, a dedicated Wedding World will be introduced.
“We are setting the course for a bright future for INHORGENTA. For its 50th birthday, the trade fair will undergo a comprehensive trading-up, and with the new hall structure, we are creating space for growth, particularly in the luxury segment, and are enhancing the visitor experience,” explains Stefan Rummel, Managing Director of Messe München.
The development is driven forward by the trade fair's advisory board: “Only a strong INHORGENTA will help us exhibitors in the long run. The new concept is bold, sensible and necessary to seize the opportunities arising from changes in the trade fair landscape,” says Bernd Dahlinger, Managing Director of Dahlinger, representing the board. “The anniversary is the perfect time to shape the future. Together with the best infrastructure among all industry trade shows, this gives us excellent prospects.”
Here is what participants can expect next year: the “Timepieces” (A1), “Fine Jewelry” (B1) and “Carat” (C1) halls will remain in their current locations. “Elegance & Lifestyle” and “Technology & Bijoux” will move along with the “Design” hall:
This transformation offers several advantages: in Hall B2 “Wedding & Design,” the worlds of the new Wedding World and the “Contemporary Design & Vision” section will come together, creating a unique space of inspiration. Hall B1 “Fine Jewelry” will open up further to potentials in the luxury segment, allowing many brands from the waiting list to be integrated. The “Carat” area (C1) can grow in the “Carat/Bijoux” area in the adjacent Hall C2, where it will remain connected with “Technology/Packaging.” “Timepieces” (A1) and “Elegance & Lifestyle” (new in Hall A2) will benefit from the overlap in their visitor target groups and themes thanks to the new proximity.
“We are dedicated to supporting the business success of our customers in the best possible way,” emphasizes Stefanie Mändlein, Exhibition Director of INHORGENTA. “With new spirit and fresh concepts, we will make INHORGENTA 2024 an outstanding event, reflecting the exceptional craftsmanship and special aspirations of this industry.”