France more present than ever: INHORGENTA 2027 presents four French pavilions and over 40 French brands

France is significantly expanding its presence at INHORGENTA 2027: from 19 to 22 February 2027, over 40 French brands in total will be present at the Messe München exhibition grounds. Together with the French industry association Francéclat, INHORGENTA is expanding its successful partnership and creating three French Pavilions for the first time, covering the areas of Timepieces, Fine & High Jewelry and Lifestyle Jewelry. As a fourth pavilion with strong French participation, the established ICONIC Pavilion by Muriel Piaser for design in hall B2 rounds out the French presence.

“France stands for outstanding design, artisanal excellence and the fusion of tradition and innovation. We are delighted that, together with Francéclat, we can offer French brands additional visibility and provide our international trade audience with fresh impetus”, says Stefanie Mändlein, Exhibition Director of INHORGENTA.

Two new pavilions for French jewelry

In hall B1, six French brands showcase high-quality jewelry and jewelry craftsmanship: Baurocher, Isabelle Langlois, Min&ral, Morganne Bello, Mysteryjoy and Qitteri.

Also new at INHORGENTA 2027 is the French Pavilion for Lifestyle Jewelry in hall A2 Lifestyle & Elegance. Bangle Up, Francine Bramli, La Coque de Nacre (with Ana & Cha, Bijoux CN and Signe Particulier), Satellite as well as YAY present their collections there and offer insights into the creative diversity of French jewelry design.

“We are delighted to be part of INHORGENTA. With the new French Pavilions in halls B1 and A2, we are creating a joint presence for French jewelry brands and offering them a strong platform to showcase their creativity, craftsmanship and innovative strength to an international trade audience. We are convinced that this partnership will give new impetus to the European jewelry market”, says Hervé Buffet, General Manager of Francéclat.

Established watch pavilion enters its next round

In hall A1, the French Pavilion for watches, established since 2023, will be continued. Among the brands taking part are Charlie Paris, Herbelin, ITD Group (Fontenay Paris, Japy, Maison du Temps), Montres Lip, Pierre Lannier, Rochet Group and Yema Watches.

“The strong presence of French watch brands at INHORGENTA underlines the great importance of the trade fair for our industry: it is a central meeting point for exchange with German specialist retailers and also attracts numerous buyers and partners from Central and Eastern Europe. The French joint stand thus offers our brands a particularly efficient platform to meet numerous customers from the Baltic states to the Balkans in just a few days, in one place”, says Pierre Burgun, President France Horlogerie and Chairman of the Management Board of Pierre Lannier.

The growing participation of French exhibitors underscores the importance of INHORGENTA as Europe’s leading industry platform for jewelry, watches and gemstones. With the combined presence of French brands, trade visitors from Germany and international markets gain access to new business partners, established brands and innovative labels.