50 years of INHORGENTA—brilliant new beginning

Dazzling prelude: around 80 participants came to the exclusive INHORGENTA 2024 Preview on June 27, 2023 at Olympiapark München. Next February, Europe's leading platform for jewelry, watches and gemstones will celebrate its 50th birthday with a new look and feel. Several highlights were introduced.

Roughly 80 exhibitors, jewelers, partners and media representatives joined the preview at Olympiapark—a venue that symbolizes the cheerful openness of INHORGENTA's founding days. In the summer atmosphere, Exhibition Director Stefanie Mändlein explained: “This year's strong comeback and the 50th anniversary are the perfect moment for a new spirit, a new look and for trading up in all halls. Our aim is to transfer the industry's unique design standards andthe products' emotional appeal to the entire INHORGENTA."

And INHORGENTA is growing. A number of top brands will be making their debut, including Porsche Design. “Along with many other brands, we also see the increasing importance of INHORGENTA. Its ambition, the international audience, the personal service and the premium ambiance convinced us,” explains Gerhard Novak, General Manager Porsche Design Timepieces. “We are delighted with this new addition, which will be followed by others,” explains Mändlein.

An event in a class of its own

The highlight of INHORGENTA 2024 will be its 50th anniversary. On the first evening of the fair, all participants will celebrate together, including exhibitors from INHORGENTA’s very beginning. Two exhibitions will be dedicated to jewelry from 5000 years of history and today. An exclusive gala will revive the early 1970s. And with its new location and refined categories, the INHORGENTA AWARD will again be a special event. Across all halls, new elements will add to the show atmosphere, including an Experience Hub in the Watch Hall, installations, showpieces and Instagram moments as well as an upgrade of the food and beverage areas.

Preview provided a foretaste of the new look & feel

Guests at the preview gained a first impression of how serious INHORGENTA is about its claim: a jewelry and watch presentation with fashion by Brachmann set glamorous highlights. And in a keynote “AI catwalk analysis—the future is silver,” trend analyst Nils Holger Wien made clear: “In fashion, jewelry is taking on more importance because frequently colors and silhouettes are clearly calming down: jewelry pieces become statement pieces.”

“Today we revealed how we want to take INHORGENTA's look and feel to a new level,” said Mändlein. “Everyone will be able to witness this from October, when our brand relaunch under the banner “Strong and Confident” by Mirko Borsche goes live. A special thanks goes already now to our partners WEMPE, Saskia Diez and Ceylons for supporting us with jewelry, watches and gemstones in the new look.”

Supporters of the preview

INHORGENTA just couldn't be that brilliant without its partners and customers, special thanks go to the preview supporters Autore, Capolavoro, Casio, Ceylons, Dahlinger, Gellner, Jörg Heinz, Liu Jo, Nanis, Niessing, Patrik Muff, Porsche Design, and to Brachmann for fashion and Ludwig Reiter for shoes.