Three questions for Adriano Genisi


What inspired you to be become interested in pearls and jewellery?

What inspired me to the world of pearls and jewels is an event that dates back to about thirty years ago. In those days, I had a job that had nothing to do with the world of jewellery. One day I needed to buy a jewel for my girlfriend and I visited a famous jewellery company in Vicenza. On that occasion, I met the owner with whom I quickly got on well. That seemed to be the end but after a few days I received a phone call with which he proposed me to come and visit the company for a job interview. I was immediately seduced by pearls and the jewellery world then decided to accept his offer. Since then, my love for pearls has grown daily.

What are the top issues affecting the industry at the moment?

The world of jewellery is going through a moment of great revolution that is rapidly changing areas of production, styles, communication, materials, values, markets and distribution methods. The conceptual value that consumers today give to a piece of jewellery is very different compared to past times. As a matter of fact, today we also define as jewellery what was once identified as an accessory. It was enough to add a few precious elements to "poor" materials to bring them to be perceived as jewels.

Historically important reference markets where every company wanted to be present are no longer the same or as simple as in the past. Developments in new markets and sales strategies are incredibly fast-paced. China has been great source of growth for the jewellery industry in past years, but also a complex market.

With regards to distribution networks, the Internet has significantly contributed to modifying behavioural patterns of consumers so that traditional distribution networks are having to redefine themselves.

What is your vision for the pearl industry?

In my opinion, pearls are going through a particularly interesting moment. More or less every type of the pearl has been relaunched thanks to recent productions that have stimulated new proposals, to the greater interest from markets that were not very active, to the increasing sensitivity to sustainability together with the care of our planet and not least to the different identification and use of a gem that for centuries has been lived almost exclusively as "classic".

Even the very rare natural pearls though they remain a niche product are gathering a greater interest!

In short, there is now more than ever a wide offer combined with increasingly knowledgeable consumers who are able to give pearls a new chapter in the history of the oldest gem known to man.