Participant profiles—our participants in numbers

Over 27,000 trade visitors from 72 countries visited INHORGENTA MUNICH 2018, around 90 percent of whom had a high level of decision-making authority. Our visitors are very satisfied with the international trade fair for discoverers.

Visitor satisfaction

  • 97 % assessed the overall event as "Good" or "Excellent"
  • 98 % would recommend the trade fair
  • 97 % plan to visit the event again in future

Percentage of visitors achieving the top 3 goals

  • General market orientation: 95% "Good" or "Excellent"
  • Making new business contacts: 92% "Good" or "Excellent"
  • Maintaining existing business relations: 93% "Good" or "Excellent"
Top ten visitor countries
Austria
Switzerland
Italy
Netherlands
Spain
Great Britain and Northern Ireland
Belgium
Czech Republic
Poland
Denmark incl. Greenland


Meeting place for international decision-makers

90 percent of our visitors are decision-makers or have an influence on purchasing and acquisition decisions.

Around 70 percent have a leading role in their business:

  • Sole traders / joint owners / self-employed professionals
  • Managing directors / board directors
  • Divisional / departmental managers / authorized representatives
  • Section / group / team leaders
  • Supervisors

Top five responsibilities of our trade visitors

  • Management / leadership roles
  • Sales / marketing
  • Product development / design
  • Purchasing / procurement
  • Production / manufacturing / quality control