Innovative Web Campus
At the second Web Campus at INHORGENTA MUNICH industry experts gave personalized advice how one could achieve greater commercial success by implementing effective online measures.
The venue for this event iwas a separate area in hall C2 (C2.306/407) presenting exhibitors from the web environment. Accompanying lectures were hold on the seminar area in Hall C2 Contemporary Design and Vision.
An insight into the digital future of your industry
The sheer number of online business models has caused disruption to the commercial structures already in place within the jewelry and timepiece sector. Going forward, the world of commerce is now set to see conflict between retail stores and online shopping. While posing challenges, this will also open up fantastic new opportunities for jewelers.
Make the most of e-commerce
Are you planning your first website? Do you want to set up your own online shop or present your company to a specific target group on social media?
Renowned experts were available to give personalized advice on the actions you can take to be successful on the web.
Industry-tailored seminars at Web Campus
Experts in the fields of social media, e-commerce, and future technologies gave lectures outlining new perspectives on what consumers want in the digital age.
The topics covered ranged from legal issues and positioning yourself on the market using social media strategies to the 3D presentation techniques of tomorrow, such as virtual reality.
|Sunday, February 19|
|14:00-15:00|| Thomas Wege (Coach and Author)
"Store-based timepiece and specialist trade versus e-commerce"
|15:00-16:00|| Maximilian Hemmerle (CEO of RENÉSIM)
"The RENÉSIM success story-e-commerce and store-based specialist trade combined"
|16:00-16:30|| Dr. Jens Rothenstein (IFH Institute for Retail Research)
"The online shopper of today and tomorrow"
|Monday, February 20|
|10:30-11:30|| Jörn Weiss (CEO of weiss urban)
"THINK DIGITAL! Brand Management in the SOCIAL, SEARCH, AND STORYTELLING age"
|11:30-12:30|| Alexander Graf (CEO Spryker Systems)
"Jewelry and timepieces online-who wins?"
|12:30-13:00|| Michael Müller (CEO of Client Link)
"Customer relation future forecast 2030-the future of customer relations within the jewelry and timepiece trade"
|15:00-15:30|| Nicole Kämper (CEO of Kämper Consulting)
"The changing face of retail-coming to terms with and profiting from changes on the market"
|15:30-16:30|| Jeremy Abbet (Former Creative Evangelist, GOOGLE)
"The store of the future - concepts and ideas"
Real solutions for success
Exhibition Director Stefanie Mändlein said: "We are really proud that we have been able to get top experts and professionals from the digital world on board for our Web Campus at INHORGENTA MUNICH 2017. We see ourselves as building bridges: Offering valuable expertise to our industry partners to help them achieve success both online and offline. Web Campus reveals real solutions to the challenges we are currently facing within the industry."